Barolo was created thanks to the determination of Camillo Benso, Count of Cavour, and Giulia Colbert Falletti, the last marchioness of Barolo. This exceptionally rich and harmonious wine was first produced in the mid nineteenth century and rose to become the ambassador of Savoy Piedmont in all European courts.
Together with Barbaresco it experienced all the promotional milestones of the 20th century, from the “Pro-Barolo” association to the foundation of the Consortium for the obtainment of Doc and Docg and the introduction of the Control Plan for Certification requested by the European Union in 2005. The last important initiative to benefit Barolo was its delimitation and formalization in the Menzioni Geografiche Aggiuntive (additional geographic mentions) product specification in 2009, two years after Barbaresco.
This does not constitute an interpretation of the prestigiousness of “Crus” (which takes place elsewhere), rather it serves the purpose of regulating the countless names of localities used in the label. With the fundamental help of Municipalities, the Consortium overcame numerous situations of uncertainty and controversy to establish a milestone for any future evolutions. Structure is what makes Barolo so important: it expresses a complex and enveloping bouquet, capable of developing over time without losing its alluring organoleptic characteristics.